What makes Newsmaker Group different?
Our team is comprised solely of seasoned professionals with diversified experience which allows us to work strategically and effectively. When you hire Newsmaker Group you’re not paying for our learning curve. Rather, our real-life, in-the-trenches experience lets us pull from a wide variety of best practices that lead to greater results. Plus, our size and structure ensure hands-on senior attention that cannot be matched by most other agencies.

For smaller organizations, what’s the benefit of hiring Newsmaker Group vs. establishing an internal team?
Hiring an employee with the varied and deep expertise that Newsmaker Group provides is not likely affordable for small organizations. We are skilled at traditional media relations, social media, strategic planning and messaging, and so much more, whereby it’s unlikely one internal employee will offer all of this expertise. Furthermore, while Newsmaker Group is technically an external agency, we often play the role of an organization’s internal communications department, providing clients with the utmost professional representation.

For larger organizations, what’s the benefit of hiring Newsmaker Group vs. expanding the internal public relations team?
Large companies find a partnership with Newsmaker Group to be extremely beneficial in multiple ways. Clients frequently acknowledge and express appreciation for Newsmaker’s ability to keep the entire communications team focused on proactive program elements that are key to achieving the goals. While the internal team is dealing with day-to-day business, we ensure that important proactive efforts are not pushed aside. In addition, since we truly do work with each client as an extension of their team, we enable you to quickly staff up to address pressing needs without having to rely on hiring new employees.

How do I know if Newsmaker can provide the services I require or if I need another type of firm?
If you’re looking for an agency that specializes in public relations, including communications messaging, traditional and online media relations, social media communications campaigns and thought leadership/spokesperson programs – then we could be a good fit for you! Through our integrated partnerships we can address many of your other marketing needs, including website development and optimization, content marketing, collateral and advertising. Key to choosing the right type of agency is to first determine your priorities and goals. We’ll be happy to spend time initially on the phone to help you consider this important decision.

Should I execute a social media program?
Newsmaker Group recommends that all clients have a social media presence, even if it is not the lead component of a communications plan. Social media platforms are now influencing search engine results so if you’re not in the social media game you could lose online leads. Further, social media is a cost effective way to communicate with and build loyalty among your target audience. Sometimes we recommend a multi-platform social media effort (Facebook, Twitter, LinkedIn, Google+ and more), other times we suggest just focusing on the one social media outlet that is best for reaching your customer. However, before this can be determined we need to assess your goals and existing marketing tools.