- Media Relations Specialist
- Social Media Services
- Public Relations Specialist – Consumer and Business Products and Services
- Nonprofit Marketing and Cause-Related PR Services
- Thought Leadership Strategy and Speaking Engagements
- Developing a Strategic Communications Plan
- PR Content and Website Copywriting
- Strategic Positioning
- Communication Audit
- Crisis Management Plans and Crisis Communication
“Newsmaker Group has completely renewed my faith in PR people! Unlike previous PR agencies I’ve worked with, Newsmaker does not “yes” us. Instead they push us to develop newsworthy angles, and in turn deliver meaningful publicity results.”
—Walker Thompson, Vice President of Sales and Marketing, WhenToManage
Lynn Schwartz, President & Co-Founder
An industry veteran of more than 25 years, Lynn is a true public relations generalist with experience in a wide variety of disciplines and industry sectors. Her far reaching accomplishments and talents range from helping to launch and grow venture backed start-up organizations to overseeing award-winning global campaigns for major nonprofit institutions. Lynn has a particularly strong interest in technology which supports her ability to work with clients in fast-growing industries such as digital, mobile and consumer technology; data centers and cloud computing; “green” IT and more.
Suzanne Mannion, Executive Vice President & Co-Founder
Suzanne has been in the communications industry for more than 20 years. With a focus on strategic planning and program management, she has developed and implemented campaigns for numerous business and consumer-facing clients. Suzanne has extensive experience servicing non-profit organizations in the cultural, education and healthcare arenas. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.
Meredith Landau, Media Relations Expert
Meredith has been working in the public relations and journalism fields for more than a decade with an emphasis on media relations. A true PR generalist, Meredith’s experience encompasses many industries, including automotive, education, food and beverage, healthcare, personal finance, pets, technology, and travel and tourism. Boasting an impressive list of contacts at national, local and online media, Meredith has arranged prominent national and local publicity for clients in broadcast and cable outlets, consumer magazines, newspapers, wire services, and online media.
Jennifer Fugel, Technology Specialist
Jennifer has more than a decade of public relations experience representing technology clients in the consumer electronics, data center, entertainment, higher education, human resources, Internet, lifestyle, publishing, security, software, telecommunications and wireless sectors. Her work encompasses emerging technology launches, brand building for growing companies and products, and executive leadership programs. She excels in the areas of media and analyst relations, social media campaigns, and industry event bookings. Jen has yielded placements for clients across all media platforms, including the Associated Press, BusinessWeek, CBS Marketwatch, GigaOm, Mashable, New York Times, NBC Nightly News, Reuters, TechCrunch, Time, USA Today, Wall Street Journal, Wired, as well as a wide range of vertical trade publications.
Andreea Grindeanu, Social Media Communications Expert
Andreea relies on her background in PR to develop and implement effective social media communications campaigns. Her efforts include creating social media strategies and overseeing teams that execute and monitor clients’ day-to-day communications utilizing Facebook, Twitter, LinkedIn, Google+, and more. She also manages the development of social media content and execution of blogging campaigns. Andreea works extensively with clients and organizations in the nonprofit, IT, business and consumer brand sectors, on both B2B and B2C campaigns.
Matthew DeFede, Online Marketing & Utilization Specialist
With extensive experience in graphic design and website functionality, Matt elevates an organization’s reputation by maximizing its online presence and new media exposure. He collaborates with the communications team to integrate Search Engine Optimization (SEO), social media campaigns, video and other online marketing tools into the overall communications program. Matt’s capabilities also include web design and development. He has worked with clients in the healthcare, traditional and online publishing, and professional services industries.
Ellen R. Werther, Media Relations Expert
Ellen successfully couples a passion for health and fitness with her communications know-how to execute effective programs in the wellness and healthcare industries, including clients in the non-profit as well as consumer products arenas. Her expertise includes translating technical/medical language into layman’s terms. She is a noted media relations expert who generates extensive publicity for clients in a variety of media. Ellen has also developed and promoted a number of strategic marketing alliances on behalf of clients.
Cecile Ablack, Strategic Planning
Cecile’s high-level experience spans the private, public and academic sectors. As Associate Dean for Public Affairs and Strategic Planning at Yale University, she initiated and directed efforts to restructure and enhance the profile and public exposure of the Yale School of Management. In the public arena, Cecile was Deputy Mayor of Los Angeles, serving as chief communications official for Mayor Antonio Villaraigosa. As a Presidential Appointee in the Clinton Administration, she was responsible for defining and building Communications and Inter-Governmental activities for International Affairs and raising the profile of the Commerce Department and U.S. multi-nationals within the U.S. and abroad. In her role as Director of Global Corporate Affairs for the William Morris Agency, Cecile managed external and internal communications across numerous entertainment sectors while developing and implementing a New Media strategy for the global agency.
Pam Osterhus, Business Administrator
Pam is Newsmaker Group’s Business Administrator. With more than a decade in financial services, Pam previously was the Accounting Manager at Africa Inland Mission International Inc. where she was responsible for all accounting functions, as well as assisting in developing and maintaining procedures for improved budget and financial control. She also served as a Staff Accountant for Lambrides, Lamos and Moulthrop CPAs.