And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of this nature are relevant to a broad section of the population: AAA (Automobile Association of America) projects a 1.2 percent increase in 2012 Memorial Day travel as Americans stay closer to home. While
Has Pinterest Stolen the Limelight from Google+? Public Relations Strategists Shifting Strategic Communications Plans
At the start of the year there was much buzz about “this will be the year of Google+.” After all, Google essentially owns the Internet, which arms Google+ with a globally-recognized brand name and huge user group – leaving little doubt that Google+ would become the dominant social networking story
Media training! “Is that really necessary?”
YES! Yes it is. Even the most seasoned spokesperson – including the CEO – needs media training and regular refresher sessions. It’s important not to lose sight of this as part of your Thought Leadership Strategy. We previously worked with a CEO who did not take media training seriously (this
A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR peers for their thoughts on the ideal client. Most mentioned the topics covered in our earlier posts – “Understanding Your Goals” and “Being Realistic About Communications Results & Timing.” But one desired characteristic
2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves another term. Daily papers and 24-hour cable news channels will dedicate countless pages and hours to political wheelings, dealings and the latest voter polls. Furthermore, throughout the year nearly every news outlet will
A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does not mean your story belongs (or that you want it to appear) on the “Today” show or front page of The Wall Street Journal. Like all business practices, PR programs must be strategic.
A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list at the ready. And I’ll guarantee you “a big budget” isn’t the #1 criterion! No matter how much money you throw at a project, without proper direction and effective collaboration, success is unlikely.
Promoting Your Brand During the Holidays
Whether you represent a product, a service, or a company, the holiday season is an excellent time to maximize your role as brand ambassador as part of your brand building strategy. Each year we help our client Lufthansa host a wonderful holiday gathering for media and customers and are reminded
The Art of Newsmaking
This year Newsmaker Group marks what we consider an impressive milestone – 12 years in business! The industry has experienced quite the evolution since 1999. While the Internet began allowing us to reach target audiences in a quick and unfiltered manner, social media and blogging have provided a platform for
Steve Wolf said "Media training is not only necessary but it cannot be similar for diff ..."
Lynn Schwartz said "Hi Jim, thanks for posting this comment. What a horrible horror story ..."
Jim Beasley said "Great article, Lynn! Another horror story: a CEO refuses to prepar ..."
Lynn Schwartz said "Thank you for visiting our blog and posting your comment, Mike. We app ..."
Lynn Schwartz said "Hi Katherine, thank you for the comment and the appreciation! We could ..."