Media Training? Communications experts agree, it REALLY IS necessary!
Our recent blog article Media Training: Is that Really Necessary received tremendous feedback. We posed the same “Media Training: Is that really necessary?” question to the LinkedIn Public Relations and Communications Professionals Group. The response – a resounding YES! According to our communications peers, media training is extremely important for
Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat, in actuality, when they are interviewing a skilled spokesperson this is not always the case. An experienced spokesperson is expert at bridging to their company or brand messages, regardless of what questions are
Is Original Content the only way to communicate your expertise? An argument for sharing.
Blogging, guest columns, Tweets, Google+ posts – the internet offers an endless array of opportunities for business professionals to express opinions and make recommendations. Publishing original content can certainly showcase your expertise, not to mention improve your website’s SEO by keeping your website relevant and building links to your site.
Why choose a small PR agency?
On today’s topic, we are, admittedly, a bit biased. After all, Newsmaker Group is a small PR agency. But having spent many years in the big agency world, we can speak from experience about the benefits of partnering with a small firm over a large. Here are the top four
Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year – second only to Christmas. Add in the increasing number of people sharing Valentine’s wishes using social media, and that’s a lot of love! We took the opportunity this Valentine’s Day to pinpoint
One Day, 30 Journalists, Two Stops (DC and NYC) – A Communications Success Story
Who says Friday the 13th is bad luck? Last Friday, January 13, 2012, was a very eventful day for the Newsmaker Group and long-time client Lufthansa-USA team! Although we’ve had many successful PR events during our 9+ years of working with Lufthansa, two major media events on the same day,
Martin Luther King Inspires Reflection and Contemplation
A press briefing for our client Lufthansa brought me to Washington, D.C. last week. Since my first trip at the age of eight I have loved this city. The architecture, the energy, and especially how the National Mall entices you to walk and explore, enjoying familiar settings and discovering new
Happy Holidays – Don’t Forget to Kiss the Cook!
The Art of Newsmaking blog wishes all of Newsmaker Group’s clients, friends, partners and followers Happy Holidays and a wonderful New Year. We hope that 2012 will bring countless reasons to cherish the people around you, and the strength and determination to overcome challenges. And since this is a time
2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone’s lips. Marketers are reviewing the past year – what worked, what didn’t, and resolving to find success in 2012. It’s time to finalize next year’s strategic communications plan! Seasoned communicators are well versed in
Steve Wolf said "Media training is not only necessary but it cannot be similar for diff ..."
Lynn Schwartz said "Hi Jim, thanks for posting this comment. What a horrible horror story ..."
Jim Beasley said "Great article, Lynn! Another horror story: a CEO refuses to prepar ..."
Lynn Schwartz said "Thank you for visiting our blog and posting your comment, Mike. We app ..."
Lynn Schwartz said "Hi Katherine, thank you for the comment and the appreciation! We could ..."