Lights … Camera … Action … TV Placements
Television segments have always been a highly desired media placement because of their significant visibility and prestige. And while getting local or national news shows to cover a story can be challenging, there are tricks-to-the-trade that have helped me secure many broadcast segments. Who to pitch Clients often ask “Why
2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves another term. Daily papers and 24-hour cable news channels will dedicate countless pages and hours to political wheelings, dealings and the latest voter polls. Furthermore, throughout the year nearly every news outlet will
A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does not mean your story belongs (or that you want it to appear) on the “Today” show or front page of The Wall Street Journal. Like all business practices, PR programs must be strategic.
One Day, 30 Journalists, Two Stops (DC and NYC) – A Communications Success Story
Who says Friday the 13th is bad luck? Last Friday, January 13, 2012, was a very eventful day for the Newsmaker Group and long-time client Lufthansa-USA team! Although we’ve had many successful PR events during our 9+ years of working with Lufthansa, two major media events on the same day,
Martin Luther King Inspires Reflection and Contemplation
A press briefing for our client Lufthansa brought me to Washington, D.C. last week. Since my first trip at the age of eight I have loved this city. The architecture, the energy, and especially how the National Mall entices you to walk and explore, enjoying familiar settings and discovering new
A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list at the ready. And I’ll guarantee you “a big budget” isn’t the #1 criterion! No matter how much money you throw at a project, without proper direction and effective collaboration, success is unlikely.
Happy Holidays – Don’t Forget to Kiss the Cook!
The Art of Newsmaking blog wishes all of Newsmaker Group’s clients, friends, partners and followers Happy Holidays and a wonderful New Year. We hope that 2012 will bring countless reasons to cherish the people around you, and the strength and determination to overcome challenges. And since this is a time
2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone’s lips. Marketers are reviewing the past year – what worked, what didn’t, and resolving to find success in 2012. It’s time to finalize next year’s strategic communications plan! Seasoned communicators are well versed in
Promoting Your Brand During the Holidays
Whether you represent a product, a service, or a company, the holiday season is an excellent time to maximize your role as brand ambassador as part of your brand building strategy. Each year we help our client Lufthansa host a wonderful holiday gathering for media and customers and are reminded
The Art of Newsmaking
This year Newsmaker Group marks what we consider an impressive milestone – 12 years in business! The industry has experienced quite the evolution since 1999. While the Internet began allowing us to reach target audiences in a quick and unfiltered manner, social media and blogging have provided a platform for
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