Newsmaker Group’s team has partnered with the Statue of Liberty-Ellis Island Foundation on numerous projects for more than 20 years. We began by working closely with the Foundation’s leaders, including Chairman Emeritus Lee Iacocca, to execute an award-winning campaign promoting the renovation and opening of the Ellis Island Immigration Museum.

Newsmaker Group has been the U.S. agency of record for Lufthansa since 2003. We play an integral role in developing and executing the communications strategy and messaging, and work directly with trade and consumer media on a local, regional and national level. The primary objective of the U.S. PR program

The Newsmaker Group team worked with Yale School of Management (SOM) in various roles from 1995 to 2005. We developed and implemented strategies to re-position the School from being recognized for Non-Profit Management education, to a leading, well-rounded business school vis-à-vis other well-established, competing institutions such as Wharton, Harvard, etc.

The Newsmaker Group team handled public relations for the Science Center’s original opening in 1993 and again when the museum was redesigned in 2007. The objectives of both programs were to generate awareness of the opening/reopening, drive attention to unique exhibitions, increase ticket sales and enhance the institutional brand. Both

Newsmaker Group was enlisted to develop and establish a communications program during the Institute for Ethical Leadership’s inaugural year. In this capacity we conducted a competitive analysis; created a marketing plan designed to begin establishing awareness of the Rutgers Institute for Ethical Leadership; developed communications messaging for integrated marketing and

The 451 Group, a leading technology-industry analyst and data company focused on the business of enterprise IT innovation, selected Newsmaker Group to handle select PR announcements and analyst events for its corporate entity, as well as various products and services. In addition to representing The 451 Group’s

Newsmaker Group has worked with Uptime Institute, the vendor-neutral, worldwide authority on data center optimization, since 2008. When this engagement began, Uptime had been without a proactive communications strategy. Although its brand was highly respected, the fast growing data center marketplace misunderstood Uptime’s proprietary industry standards. As such, third parties

Rave Mobile Safety (formerly Rave Wireless) is a pioneer of emergency notification and safety software. Newsmaker Group was Rave Mobile Safety’s media relations firm for the first five years of its business during which time we helped develop the company’s strategic positioning and execute an integrated marketing communications plan to

Myxer creates technology, products and services that simplify the delivery of user-generated content to mobile devices. Newsmaker Group handled the strategic positioning and integrated marketing communication plan for Myxer’s launch, focusing on promoting the company’s technology to consumers looking to deliver user-generated content (music, pictures, etc.) to mobile devices. Communications

Newsmaker Group helped build brand awareness for leading jewelry website Ice.com by targeting consumer media from both a general editorial as well as product placement perspective. Media relations efforts focused on gift giving occasions, bridal, “best-of-the-web” and general lifestyle story angles. Publicity ran in a wide variety of consumer outlets,

Newsmaker Group’s team represented Celebrity Cruises for several years, focusing on new ship launches and ongoing lifestyle media coverage. Efforts included large media events such as ship christenings and celebrity tie-ins, FAM (familiarization) trips for journalists, as well as ongoing promotion of Celebrity Cruise’s Michelin Star Chef, spa experience, entertainment,

Newsmaker Group was engaged by Community Blood Services, one of the region’s largest blood centers, to help build overall brand awareness in an effort to increase blood donations. The initiative included educating the public about the consistent need for blood products and the ease with which donors could participate, generating

Although the Salvation Army provides services throughout the year, the holiday season is an important time for the organization to build brand awareness. Newsmaker Group was enlisted by the Salvation Army Greater New York Division to kick off their “Stand Together” fundraising campaign. Our efforts focused on the annual free

The American Institute for Stuttering has enlisted Newsmaker Group on a number of occasions. Initially, Newsmaker’s goal was to build awareness about the Institute’s treatment offerings, which was a tough sell to journalists since only three percent of the population stutters. Our approach was to showcase personal stories and how

vision42, a citizens’ initiative to transform Manhattan’s 42nd Street with light rail service and a pedestrian boulevard, initially engaged Newsmaker Group to help develop the organization’s positioning and to communicate economic-development and feasibility findings that supported the plan’s validity. Through Newsmaker Group’s efforts, which generated major articles in area newspapers

Newsmaker Group conducted U.S. media relations for the USA Pavilion during the 2010 World Expo. The campaign strategy focused on making this event, which took place half a world away, relevant to U.S. audiences. This was achieved by showcasing the role U.S. college students played at the Pavilion, serving as

Newsmaker Group was part of an integrated multi-agency marketing team the worked on a variety of efforts for the department, including a branding initiative changing the name from the Department of Motor Vehicle (DMV) to the NJ Motor Vehicle Commission (MVC). Our team also participated in a press conference and

Office.com was established by Winstar Communications to increase the value of online content available to small and medium-sized businesses (SMBs), which would ultimately support the Company’s broadband sales objectives. Office.com’s main value proposition was serving as an online media resource with original content specifically tailored to the needs of SMBs.