Business/Corporate
Newsmaker Group understands the varied roles PR must play to help a business succeed. We have extensive experience communicating on behalf of all types of enterprises from Fortune 500 companies to small businesses to digital organizations, as well as companies in specific industries. We help organizations create, build or re-brand their corporate identities, attract customers and/or investors, establish industry leadership and much more.

Sample experience:

• Deloitte & Touche
• Generational Targeted Marketing
• GlobeDrive.com
• Harvest Consulting, LLC
• IVANS
• Lufthansa
• Lufthansa Systems
• Miller Publishing
• mVisible Technologies, Inc
• Office.com
• Propeller Group, Inc.
• Rave Wireless, Inc.
• Rutgers Institute for Ethical Leadership
• The 451 Group
• The Water Coolers
• Trans World Airlines
• Tyco International
• Uptime Institute Professional Services
• VF Corporation

Consumer Marketing
Newsmaker Group’s network of seasoned professionals has extensive experience developing and implementing consumer PR programs for a wide range of clients. We know how to tailor efforts to motivate specific target audiences, such as college students, ethnic groups, luxury consumers, mature adults, travelers, women, and much more.

Sample experience:

• Atlanta Centennial Olympic Properties
• Beth Abraham Health Services
• Celebrity Cruises
• Community Blood Services / NJ Cord Blood Bank
• Cosmetic, Toiletry & Fragrance Association’s “Look Good, Feel Better”
• Dana Buchman
• Equinox Dual-Layered Down Comforter
• Globedrive.com
• Guggenheim Museum
• Ice.com (jewelry)
• Institute for Sport Coaching
• Italian Trade Commission (Italian jewelry)
• JanSport
• Liberty Science Center
• Lufthansa
• Massachusetts Institute of Technology
• MovieFone/MovieLink
• mVisible Technologies, Inc.
• National Council for Accreditation of Coaching Education
• New Jersey State Museum
• Norwegian Cruise Line
• Rave Wireless
• Salvation Army Greater New York Division
• State of Liberty-Ellis Island Foundation/American Family Immigration HistoryCenter genealogy Website
• USA Pavilion at Shanghai Expo 2010
• United States Mint 50 State Quarters
• Vail Resorts
• Vanity Fair Intimate Apparel
• “World Flight” (Pratt & Whitney)

Nonprofit/Government

Newsmaker Group is highly adept at building communications campaigns designed to achieve the particular goals of nonprofit organizations, such as fundraising support, public education, reputation building, and when relevant, growth of visitation revenues. Our award-winning background includes programs for cultural organizations, health care causes, educational institutions and government bodies, including the Opening of the Ellis Island Immigration Museum, which raised more than $50 million for the Museum’s restoration and is recognized as one of the most successful public-private partnerships ever!

Sample experience:

• American Institute for Stuttering
• Battle of Normandy Foundation
• CBS (Community Blood Services) Foundation
• Charles A. Dana Foundation
• Cosmetic, Toiletry & Fragrance Association’s “Look Good, Feel Better”
• Cruise Lines International Association
• Guggenheim Museum
• Hong Kong Economic and Trade Office
• Institute for Sport Coaching
• Liberty Science Center
• Massachusetts Institute of Technology (MIT)
• National Council for Accreditation of Coaching Education
• New Jersey State Museum
• New York Public Library
• Rutger’s Institute for Ethical Leadership
• Salvation Army Greater New York Division
• Statue of Liberty-Ellis Island Foundation
• The Compassionate Clown Alley, Inc (Lev Leytzan)
• USA Pavilion at Shanghai Expo 2010
• United States Mint
• Vision42
• Yale School of Management

Technology/Internet
Newsmaker Group’s team has worked with technology and Internet clients since the early days of online marketing, from business portals, to peer-to-peer networks, to e-commerce sites. This experience has expanded to include digital, mobile, IT/data center, consumer technology and more. We have a strong track record arranging media coverage in a wide range of technology publications and online outlets, and regularly arrange speaking engagements for clients at a wealth of technology-oriented events.

Sample experience:

• 451 Research (enterprise IT analysts)
• American Family Immigration History Center genealogy Web site (global consumer service)
• GlobeDrive.com (peer-to-peer)
• Ice.com (e-commerce)
• Liberty Science Center (mobile learning and Web 2.0 technologies)
• Linkstar (later became HotOffice; online publishing)
• Lufthansa (FlyNet, CloudStream)
• Massachusetts Institute of Technology (invention)
• Movielink.com (e-commerce)
• Myxer.com (user-generated mobile content)
• NetByTel (voice activation application for websites)
• Office.com (small business portal)
• Rave Mobile Safety (higher education mobile applications)
• Uptime Institute Professional Services (data centers)
• Uptime Institute Symposium (green IT)