Institute for Ethical Leadership at Rutgers Business School

Newsmaker Group was enlisted to develop and establish a communications program during the Institute for Ethical Leadership’s inaugural year. In this capacity we conducted a competitive analysis; created a marketing plan designed to begin establishing awareness of the Rutgers Institute for Ethical Leadership; developed communications messaging for integrated marketing and collateral; and initiated promotion of the Institute’s unique offerings and thought leadership initiatives, targeting leaders and corporate donors in the New York Tri-State area.

In addition to helping develop the brand positioning, messaging and competitive differentiators, Newsmaker Group’s tactical work helped generate media coverage, as well as attendance at events and programs.