Rave Mobile Safety

Rave Mobile Safety (formerly Rave Wireless) is a pioneer of emergency notification and safety software. Newsmaker Group was Rave Mobile Safety’s media relations firm for the first five years of its business during which time we helped develop the company’s strategic positioning and execute an integrated marketing communications plan to establish awareness of and significantly grow the business.

The initial strategic positioning and communications plan focused mainly on the higher education marketplace in recognition of universities and colleges being the early adopters of safety enhancement technologies. Rave Mobile Safety’s offerings then expanded to meet the needs of businesses and public sector audiences, and Newsmaker Group’s strategic communications plan began targeting 911 centers, emergency services providers, local municipalities and the public-at-large. In addition, we supported Rave Mobile Safety’s partnerships with top mobile carriers and technology companies through outreach to the mobile sector.

Newsmaker Group generated extensive media coverage for Rave in higher education trade publications (e.g., Chronicle of Higher Education, University Business), mobile industry/general technology media/blogs (e.g., Boing Boing, CNET, Engadget, Red Herring, Wired and GigaOM); national consumer media outlets (e.g., Associated Press, BBC, Fox-TV, Collegebound Teen, Condé Nast Portfolio Magazine, Newsweek, New York Times, Time, USA Today and U.S. News & World Report); as well as local newspapers, television stations and college media nationwide. We also arranged dozens of speaking engagements at a wide range of mobile, technology, and higher education industry events.

Newsmaker Group was repeatedly told by Rave Mobile Safety that our public relations results provided tremendous value and were a measurable driver of its business. Rave’s business grew from one university customer to more than 200 during the five years Newsmaker Group handled the company’s strategic communications.