7 surprising things you might not think of sharing with your PR firm

Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised by some of the information you should provide to help achieve maximum value from your communications campaign. In reviewing these suggestions, bear in mind that trust is an essential element in

Does PR Need Rebranding or Do PRPros Need Re-Training?

At the recent New York Times Travel Show, one of the professional development focus areas was travel industry media, blogging and social media.  During the course of the day there were multiple negative statements made about PR by journalists and bloggers, such as: “emailed press releases often arrive addressed to

How your company can be a social media machine

Say your company has 100 employees.  How many brand ambassadors does that give you?  If you thought 100, think again.  According to the Pew Research Center, nearly 75% of your employees who are online are also on social media.  So, based on this, if the people who work at your

With hyperlocal PR, no business is too small to be noticed!

Remember when the “Yellow Pages” were a must have to find a local business?  Or how the daily paper and 6 o’clock news were your primary source for information? Not too long ago marketers relied on print, broadcast and direct mail to get customers’ attention. One-on-one communication between the brand

PR in 2014 – Taking Convergence to the Next Level

“The days go by slowly but years go by quickly.”  This sentiment is truly worth exploring as we usher in the New Year.  The changing calendar also inspires many to consider what’s ahead, which is just what we’re doing with this blog installment. We are VERY excited about the rapidly

Content marketing research – a crucial step in your strategy

When it comes to content, the Internet is getting a bit crowded. For almost any topic you can think of, a search will return millions of content options. So it’s important to remember that there is good content and there is bad content, and “quantity over quality” is never the

Creating useful PR content for Facebook

We are all too aware that social media opportunities seem to change with the wind.  New darlings pop up all the time, and while old standbys remain the anchor of most social media campaigns, these too are evolving at a rate that’s often hard to keep up with.  With today’s

Key trends in content marketing

Recently, the Content Marketing Institute joined forces with MarketingProfs for their fourth annual report B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, which tracks and quantifies content marketing key trends for the next year. When it comes to public relations, good, marketable content has always been important.  Content is not new to PR, we’ve

Hurricane Sandy a Year Later – A Forceful Impact on Social Media

On October 29, 2012, Hurricane Sandy hit the New York City-region with unequalled ferocity and devastation, and became a monumental moment in the role of social media during disasters. More than ever, government agencies turned to mobile and online technologies to communicate with first-responders and the public about pertinent safety

Getting Ready for the Minority to become the Majority – Multicultural PR in Diverse States like New Jersey

More newborns in the United States today are considered minorities, and by 2042, the U.S. Census estimates we will have a majority-minority population.  With this continuously increasing diversity in America, brand marketers must include – or at least consider – a multicultural communications component as part of their strategic plan.