In recent years there have been endless media stories about amazing startups. Consumer and business audiences alike have a huge appetite for information about these companies, eager to learn about the next big trend inspired by a startup’s innovations. In some cases the founders of these companies become celebrities; in
“Public Relations can help!” We confidently state this to prospective clients who come to us with specific business problems or goals. And while every situation is unique and in need of a uniquely tailored approach, there are a handful of scenarios that are the most common concerns of our clients.
Finally, Google admits what we’ve been saying all along: PR improves SEO and drives search results. It’s no longer just speculation, it’s confirmed. Earlier this year, Google received an official patent for “Implied Links” as part of their search algorithm. Translation? Mentions of a brand or company earned through PR
The press release is on life support. Do you agree with this statement? Perhaps it’s a bit severe, but upon reviewing how press releases have changed over the years, this once critical PR tool could be considered in critical condition. The concept of the press release dates back over 100
Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised by some of the information you should provide to help achieve maximum value from your communications campaign. In reviewing these suggestions, bear in mind that trust is an essential element in
At the recent New York Times Travel Show, one of the professional development focus areas was travel industry media, blogging and social media. During the course of the day there were multiple negative statements made about PR by journalists and bloggers, such as: “emailed press releases often arrive addressed to