Strategic Positioning for Startups – Do Not Underestimate its Impact on Success

In recent years there have been endless media stories about amazing startups. Consumer and business audiences alike have a huge appetite for information about these companies, eager to learn about the next big trend inspired by a startup’s innovations.  In some cases the founders of these companies become celebrities; in

Common Business Problems that PR Can Solve

“Public Relations can help!” We confidently state this to prospective clients who come to us with specific business problems or goals. And while every situation is unique and in need of a uniquely tailored approach, there are a handful of scenarios that are the most common concerns of our clients.

Social media has no geographical barriers

As we continue to embrace (and comprehend) the seemingly endless array of social media platforms, we’re not only figuring out how best to engage with our local communities, but also how to make the most of the global audience and opportunities now at our finger tips. Geography is no longer

Social media and teenagers – where to be?

When it comes to teenagers, one thing is for sure: each generation has its own way of doing things! And their ways inevitably set trends, influencing our culture through entertainment, fashion, and as of the last couple of decades, technology. Another constant is the effort of older generations to understand

Don’t You just love Panda? PR’s Growing Role in SEO

Finally, Google admits what we’ve been saying all along: PR improves SEO and drives search results. It’s no longer just speculation, it’s confirmed. Earlier this year, Google received an official patent for “Implied Links” as part of their search algorithm. Translation? Mentions of a brand or company earned through PR

What happened to using press releases for press?

The press release is on life support. Do you agree with this statement? Perhaps it’s a bit severe, but upon reviewing how press releases have changed over the years, this once critical PR tool could be considered in critical condition. The concept of the press release dates back over 100

Experiencing the Newly Designed Twitter

Upon hearing Twitter’s recent news about the roll out of a fresh design and new features to user profile pages, we just had to experience the changes first-hand. With Twitter’s goal to broaden its appeal, the redesign includes larger photos, more user controls, and an obvious resemblance to Facebook! At

7 surprising things you might not think of sharing with your PR firm

Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised by some of the information you should provide to help achieve maximum value from your communications campaign. In reviewing these suggestions, bear in mind that trust is an essential element in

Does PR Need Rebranding or Do PRPros Need Re-Training?

At the recent New York Times Travel Show, one of the professional development focus areas was travel industry media, blogging and social media.  During the course of the day there were multiple negative statements made about PR by journalists and bloggers, such as: “emailed press releases often arrive addressed to

How your company can be a social media machine

Say your company has 100 employees.  How many brand ambassadors does that give you?  If you thought 100, think again.  According to the Pew Research Center, nearly 75% of your employees who are online are also on social media.  So, based on this, if the people who work at your