When it comes to content, the Internet is getting a bit crowded. For almost any topic you can think of, a search will return millions of content options. So it’s important to remember that there is good content and there is bad content, and “quantity over quality” is never the
Recently, the Content Marketing Institute joined forces with MarketingProfs for their fourth annual report B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, which tracks and quantifies content marketing key trends for the next year. When it comes to public relations, good, marketable content has always been important. Content is not new to PR, we’ve
On October 29, 2012, Hurricane Sandy hit the New York City-region with unequalled ferocity and devastation, and became a monumental moment in the role of social media during disasters. More than ever, government agencies turned to mobile and online technologies to communicate with first-responders and the public about pertinent safety
Getting Ready for the Minority to become the Majority – Multicultural PR in Diverse States like New Jersey
More newborns in the United States today are considered minorities, and by 2042, the U.S. Census estimates we will have a majority-minority population. With this continuously increasing diversity in America, brand marketers must include – or at least consider – a multicultural communications component as part of their strategic plan.
Marketing and brand managers across all industries have a far more extensive “to-do list” than ever before with the addition of social media, web and content marketing, SEO to their responsibilities – not to mention traditional tasks such as advertising and media relations. Likening these marketing pros to an orchestra