Using PR & Marketing to “Put the Go” In Your Indiegogo “GoGoFactor”

With crowdfunding so widely used for projects such as developing new gadgets, funding a nonprofit, or even movie productions, the art of marketing a campaign has become a big business. Popular crowdfunding sites include Kickstarter, Indiegogo, GoFundMe, TeeSpring, Patreon and so on. The gogofactor refers to an algorithm that analyzes and

Is your PR prepared for evolving media trends?

With consumers preferring content that is mobile enabled and provided, at least in part, via videos , newsrooms are again going through major changes, reinventing operations, offerings, products and personnel. Cision’s State of the Media 2015 Report, which surveyed journalists, bloggers and influencers, highlights some of the ways in which

4 Tips to Consider When Revamping Your Website

Websites are not ageless and revamping one is no simple task.  Nearly as much time and resources are required to organize and prepare a website overhaul as when it originally launched. Regardless, every company should consider modernizing its website every two years or so to reflect current technologies and capabilities.

Staying Ahead of the New Trends in Social Media

Technology evolves extremely quickly and people all over the world, including your clients and customers, often change their interests and behaviors faster than you can adjust. What worked last year in social media marketing might not work in 2015. Staying up-to-date in the communications industry isn`t easy, so here are

Wait, Before You Finalize Your Annual PR Plan, Consider This

Your 2015 planning is well underway as another year comes to a close.  At this juncture you’re likely cross-referencing sales and marketing data with the strategies and tactics you undertook in 2014 to identify the winners and losers in your PR arsenal.  There’s no doubt the metrics are very important,

Why PR didn’t work for you and what to do about it

The Public Relations industry is infamously misunderstood. Some envision party-planning and swag bags, while others think PR specialists are the ones writing the stories you read in magazines and online. And of course there are those who think PR and advertising are the same. Even more disconcerting, some are under

To all the NGOs out there: Rev up your content to ignite your fundraising goals!

Donations are the fuel that feeds the efforts a nonprofit undertakes in the drive to achieve its mission. Just like with your car, no matter how great or important your destination, without gas you are not going to get there. So what are the best modes of fuel in the

Strategic Positioning for Startups – Do Not Underestimate its Impact on Success

In recent years there have been endless media stories about amazing startups. Consumer and business audiences alike have a huge appetite for information about these companies, eager to learn about the next big trend inspired by a startup’s innovations.  In some cases the founders of these companies become celebrities; in

Common Business Problems that PR Can Solve

“Public Relations can help!” We confidently state this to prospective clients who come to us with specific business problems or goals. And while every situation is unique and in need of a uniquely tailored approach, there are a handful of scenarios that are the most common concerns of our clients.

Social media has no geographical barriers

As we continue to embrace (and comprehend) the seemingly endless array of social media platforms, we’re not only figuring out how best to engage with our local communities, but also how to make the most of the global audience and opportunities now at our finger tips. Geography is no longer