A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR peers for their thoughts on the ideal client. Most mentioned the topics covered in our earlier posts – “Understanding Your Goals” and “Being Realistic About Communications Results & Timing.” But one desired characteristic
Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year – second only to Christmas. Add in the increasing number of people sharing Valentine’s wishes using social media, and that’s a lot of love! We took the opportunity this Valentine’s Day to pinpoint
Lights … Camera … Action … TV Placements
Television segments have always been a highly desired media placement because of their significant visibility and prestige. And while getting local or national news shows to cover a story can be challenging, there are tricks-to-the-trade that have helped me secure many broadcast segments. Who to pitch Clients often ask “Why
2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves another term. Daily papers and 24-hour cable news channels will dedicate countless pages and hours to political wheelings, dealings and the latest voter polls. Furthermore, throughout the year nearly every news outlet will
A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does not mean your story belongs (or that you want it to appear) on the “Today” show or front page of The Wall Street Journal. Like all business practices, PR programs must be strategic.
One Day, 30 Journalists, Two Stops (DC and NYC) – A Communications Success Story
Who says Friday the 13th is bad luck? Last Friday, January 13, 2012, was a very eventful day for the Newsmaker Group and long-time client Lufthansa-USA team! Although we’ve had many successful PR events during our 9+ years of working with Lufthansa, two major media events on the same day,
Martin Luther King Inspires Reflection and Contemplation
A press briefing for our client Lufthansa brought me to Washington, D.C. last week. Since my first trip at the age of eight I have loved this city. The architecture, the energy, and especially how the National Mall entices you to walk and explore, enjoying familiar settings and discovering new
A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list at the ready. And I’ll guarantee you “a big budget” isn’t the #1 criterion! No matter how much money you throw at a project, without proper direction and effective collaboration, success is unlikely.
Happy Holidays – Don’t Forget to Kiss the Cook!
The Art of Newsmaking blog wishes all of Newsmaker Group’s clients, friends, partners and followers Happy Holidays and a wonderful New Year. We hope that 2012 will bring countless reasons to cherish the people around you, and the strength and determination to overcome challenges. And since this is a time
2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone’s lips. Marketers are reviewing the past year – what worked, what didn’t, and resolving to find success in 2012. It’s time to finalize next year’s strategic communications plan! Seasoned communicators are well versed in
Lynn Schwartz said "Hi Todd. Thank you for the comment. We completely agree! Now that most ..."
Todd P said "I like that you consider social media as part of a strategic marketing ..."
Andrada said "Interesting tips! I especially enjoyed the no 3 advice, Offer your own ..."
Lynn Schwartz said "Thank you for reading or blog, Carmen. We are looking forward to shari ..."
Carmen said "Your plans sound very ambitious and I look forward to reading more abo ..."